Google AI Overviews now with detailed shopping comparisons
Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a summary answer, which you can then expand, which will provide a super long and detailed breakdown comparison between the two products.
What it looks like. If you search for [iphone 15 vs iphone 15 pro] Google will first give you this summary box:
When you click on “see full comparison,” Google will then break down the very specific details (click to enlarge the image):
More examples. I spotted this via Blair MacGregor who shared this example of Google comparing two bike models:
Another example of an AI Overview Google's experimenting with functionally taking up the whole SERP for a highly transactional "vs" keyword comparing two kids' bikes models.
— Blair MacGregor (@blairmacgregor) February 4, 2025
Notice the flyout menus under each of these different points of comparison with long lists of specs. In… pic.twitter.com/xKcQvtOnPG
This works for a lot of various product comparison queries, so you can give it a try. There are some examples where the links do not work in the answers.
Why we care. On the organic side, this can have an impact on the traffic product comparison sites get to their websites, and of course, any affiliate or sales commissions/earnings they may get from their content. On the ad side, this may give advertisers new areas to advertise their products within Google Search.
This seems like a large change to the power of Google AI Overviews, and I personally am able to replicate this both signed in and signed out of Google Search in the U.S.