Industry
Feb 25,2025
Microsoft Bing testing Copilot Search
Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide...
Feb 25,2025
MTA vs. MMM: Which marketing attribution model is right for you?
Measuring marketing effectiveness is essential for any business investing in multiple channels. Two ...
Feb 24,2025
Optimizing for AI search: Why classic SEO principles still apply
Change is the only constant – a truth marketers, especially those in SEO, know all too well. The sea...
Feb 24,2025
The current state of Google local justifications
Local justifications are bonus textual snippets Google can use to enhance your listings in their loc...
Feb 24,2025
Nostalgia: your untapped local marketing opportunity
One of the first posts I saw go viral on Bluesky in the new year was this one, above, about nostalgi...
Feb 22,2025
7 video optimization tips to boost your organic reach in 2025
Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new c...
Feb 21,2025
How to restructure your website using personas: A guide for better results
Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might bui...
Feb 21,2025
Google AI Overviews more volatile than organic rankings: Report
Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile tha...
Feb 20,2025
6 ways GPT Operator is changing PPC automation
PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, ...