Industry
Dec 21,2024
Google’s review deletions: Why 5-star reviews are disappearing
Google reviews are powerful. They’re essential for building trust, attracting customers, and boostin...
Dec 20,2024
Navigating political censorship in digital PR: Understanding media ownership and trust
In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of bran...
Dec 20,2024
Google December 2024 spam update unleashed
Google has unleashed a new search spam update today, the December 2024 spam update. “Released the De...
Dec 20,2024
How to maximize visibility on Google’s blended SERPs
SEO today is about owning as much real estate as possible across a constantly evolving search landsc...
Dec 20,2024
3 ways to use AI for SEO wins in 2025
AI is reshaping SEO, but the core principles – understanding your audience, optimizing your site, an...
Dec 19,2024
Google December 2024 core update rollout is now complete
The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now ...
Dec 19,2024
Bing Image Creator is now directly in Bing search and faster
Bing Image Creator is now using a newer model to create images, has more ways to create images, allo...
Dec 19,2024
Google AI Overviews: Everything you need to know
Google AI Overviews are reshaping search results, taking over prime real estate on the SERPs. So how...
Dec 19,2024
YouTube SEO fundamentals: What you need to know
YouTube tells creators: “Our algorithm doesn’t pay attention to videos; it pays attention to viewers...