Industry

Nov 12,2024

Server access logs and SEO: Everything you need to know in 2025

Server access logs are a valuable but often overlooked SEO resource. They capture every request to a...

Nov 11,2024

How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT

About 65% of organizations now use generative AI, or almost double the number seen in a similar stud...

Nov 09,2024

Google’s srsltid= parameter: What it means for SEO and attribution

Back in August 2024, some site owners started to notice that a parameter called srsltid= being appen...

Nov 08,2024

How to brief a content creator effectively for social search marketing

Getting the best out of a content creator partnership for social search starts with a strong brief. ...

Nov 08,2024

Internal links and SEO: Best practices, examples and tips

Imagine your website as a garden, with each page being a different planting bed. Internal links are ...

Nov 08,2024

How to leverage cosine similarity for ecommerce SEO

Traditional SEO tactics alone aren’t enough to keep ecommerce sites competitive in today’s AI-driven...

Nov 07,2024

Want to improve rankings and traffic? Stop blindly following SEO tool recommendations

SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendatio...

Nov 06,2024

What makes content go viral, backed by research

What makes content go viral? According to our latest research, the key lies in triggering specific e...

Nov 06,2024

ChatGPT Search makes Microsoft Bing an SEO priority

The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe t...