Industry

Aug 15,2024

FTC finalizes rule to combat fake reviews, testimonials

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive pr...

Aug 14,2024

Hot take: Why SEO’s oldest tactic must evolve now

Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to ...

Aug 14,2024

Report: U.S. considering forcing a Google breakup

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at lea...

Aug 14,2024

Google AI Overviews volatility continues: Rise, fall, repeat

The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall bac...

Aug 13,2024

How Google Search ranking works

It should be clear to everyone that the Google documentation leak and the public documents from anti...

Aug 13,2024

Brands want to invest in ecommerce, so what’s stopping them?

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increas...

Aug 13,2024

The complete guide to optimizing content for SEO (with checklist)

Creating high-quality, helpful content that drives search traffic is more important than ever. There...

Aug 10,2024

Transform content creation with AI and automation

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s ...

Aug 09,2024

Evaluating technical SEO data: Key segmentation approaches

When training new technical SEOs, I find they struggle to identify action items from tools like Goog...